About Us | Gerlach Companies Auction Services

About Gerlach Companies

Gerlach Companies was founded by Frederick C. Gerlach in 1941. We are now the oldest family-owned Industrial Commercial Auction and Appraisal Company in continuous existence in Wisconsin.

David Gerlach

President, Full time Machinery & Equipment Appraiser and Auctioneer since 1965. David Gerlach has performed thousands of machinery and equipment appraisals and auctions of all types for lenders, attorneys, individual firms and corporations. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline. Member of Wisconsin Auctioneers Association, 2008 Senior Bid Calling Champion. David is licensed to conduct auctions in the State of Wisconsin, Illinois and North Carolina.

Michael Gerlach

Senior Vice President, Full time Machinery & Equipment Appraiser and Auctioneer since 1997. Michael Gerlach also has performed thousands of machinery and equipment appraisals and auctions of all types for lenders, attorneys, individual firms and corporations. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline, Certified Auctioneer’s Institute Graduate. Michael is a member of the National Association of Auctioneers, Wisconsin Association of Auctioneers with active licenses to conduct auctions in the State of Wisconsin, Illinois and North Carolina.

Patricia Fox

Vice President, Full time Machinery & Equipment Appraiser and Auctioneer since 2001. Patricia has assisted and prepared in full, numerous machinery and equipment appraisals of all types for lenders, attorneys, individuals, firms, and corporations throughout the Midwest area. World Wide College of Auctioneering Bilingual Champion 2002 and a Member of the Wisconsin Association of Auctioneers. Patricia has an auctioneer license in the State of Wisconsin and Illinois.

Connie Hudziak

Auction Foreperson/Auctioneer, Connie supervises our company auction crew and conducts all aspects of the onsite auctions. Connie graduated World Wide College of Auctioneering in 2002. Connie has an auctioneer license in the State of Wisconsin and Illinois.

Kevin Hough

Auctioneer, Kevin has been with Gerlach Companies, Inc. since 1996 as an auctioneer. He is currently an active member with the Wisconsin Auctioneers Association.

An important part of our experienced auction and office crew includes Debbie, Lou, and Teena, all who have been with us over a combined 50 years! They help us not only in the preparation of appraisals and keeping the office in working order, but also in clerking the many auctions we conduct every year. We also have our own experienced auction crew of 15 that assist in all assets of our auctions, from set up, ring calling to security and check out.

We conduct auctions both on site and on the internet, and work with our clients to meet their needs. Our customer base is expanded to reach lending institutions, investors, insurance companies, attorneys, individuals, and specific clientele.
If your business needs to be liquidated or appraised, please call Gerlach Companies today!

Auctions Terms of Sale Bank Letter of Credit About Contact Follow us on Facebook
Gerlach Companies, Inc. | 139 E. Capitol Dr., Suite 4, Hartland, WI 53029 | (262) 367-4950 | GerlachCo@aol.com